My business journey

I want to do it with a soul…

My relationship with entrepreneurship is maiden. I had travelled to Tanzania in October – and I was not looking, but would, during free time, allow myself to experience Dar es Salaam. It was during those interactions that it came lurking, the lure of capital wrapped in entrepreneurship.

I remember though, that as my body texture and heart feelings kept adjusting in response to the years of life, I would, occasionally, rebuke myself for allowing the capitalist market gulp all my salary while I got nothing worthwhile, from it. I would argue that if education had any impact on me, it should be the ability to create business outside formal employment, then and only then would I proudly declare that I indeed spent time in school.

My argument is, if I cannot create a small enterprise that can at least pay for utilities and maybe for my children’s school lunch, then either education or me, failed.  It is only wise that while the market sucks life from my wages, I should also make some money from it.

The lingering desire was to start a business that resonates with me; something that would allow me to make money while also pursuing passion. I wanted an extension of my personality, what I would do with a smile, even when woken up in the middle of a cold winter night.

But who do I know myself to be?

I am artistic. I work, effortlessly with and in my surroundings. My beautiful garden bares testimony. The desire to garden happened at the sight of a naked patch of land. I bought tools and went to work. I am now convinced that keeping a garden is a visible expression of gratitude for the piece of bare ground, rented or owned.

I am also a minimalist.  My curtain free-living and negligible interior decorations are my witnesses. I enjoy the feeling and look of an empty room. I want to come back home, after a long and often routine day and not feel like the furniture wants me out; occupying every breathing space, giving me a ‘we don’t want you here’ look.

I love light. I am certain that is why we have windows, to allow light into our homes. And until now, my family and I have embraced the letter and spirit behind the creation of windows and have lived, for years now, in a house without curtains, except for bedrooms.

Tanzania introduced me to beautiful jewellery and tough Masai sandals; colourful beads armoured in leather to create beautiful and hardy sandals. It is the work of the great Masai of Arusha. I fell in love with colour ahead of everything else. The Masai jewellery and sandals, the Tanzanian Chitenge fabric, and others on the way to joining my collection, is what selling from my personality means. Pictures of beautifully adorned women warm my heart. I am especially drawn to those in love with bright and colourful apparel.

I’ll be going to other African cities in pursuit of passion. I am coming to Addis Ababa for her beautiful leather bags, to Ghana for the richness of kente and Gonja cloths.  The Egyptian linen is another big pull, the luring combed softness of your bed sheets. Your linen cloths that demand to stay worn forever. This is how I want to relate with the capitalist market, visiting open markets around Africa, interacting with and submerging into their stories – and bringing home memories, in ink and fabric.

It has been a month now. I am happy I started and am on the way to answering my part of “what do you have in your hand?”, refusing to bury my passion, multiplying what I have, while shaving off bits and pieces from the greedy and ever hoarding capitalist market. I will however, do it with caution, lest I get trapped into its indifferent brutality.

I want to still have a soul…

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